This Thursday, the Glendora Business Improvement District will discuss the planned Wine Walk event, the BID’s biggest revenue-generating event of the year.
The 6th Annual Wine Walk is scheduled for Saturday, February 7, from 6 p.m. to 10 p.m. in the Glendora Village. Check-in begins at 5:15 p.m.
The Wine Walk, like all Village events, is a means to generate foot traffic and new customers for the businesses that call the Village home. Organizers claim participation in the Wine Walk continues to increase, with last year having generated $35,000 in gross sales, organizers said.
The Wine Walk has reached capacity of 1,000 attendees in years past and organizers are anticipating more customers for 2015. Capacity has been increased to 1,250.
This year’s Wine Walk will accommodate 30 wine stops hosted by 30 BID businesses in the Village.
Pre-sale tickets are $35 per person and can be purchased online through Eventbrite, or from these Village businesses:
- Coldwell Banker Millennium, 134 N. Glendora Ave.
- Envy Me, 146 N. Glendora Ave.
- Martha’s Candy, 133 N. Glendora Ave.
- Southland Properties, 211 N. Glendora Ave.
- Village Goldsmith, 158 N. Glendora Ave.
The cost of one ticket includes a souvenir wine glass, hors d’ oeuvers, complimentary bottled water, photo opportunities and 15 drink tickets good for a one-ounce pour. Music will accompany the event.
On-site tickets sold the day of the event will be $40.
Customers purchasing through Eventbrite will have to pay an additional fee of $2.92, which in years past was absorbed by the BID, organizers said.
Businesses participating in the Wine Walk will need to pay a $180 fee, which includes a temporary license to dispense alcohol (an increase of $25 from last year to accommodate the purchase of more wine), three cases of wine, advertising and more.
The Wine Walk event will be discussed at length at the Business Improvement District meeting scheduled for Thursday, Jan. 8, at 8:30 a.m. in the City Council Chambers, 116 E. Foothill Blvd.